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2. OBJECTIVES AND STRATEGIES
The Group is committed to generating shareholder value through developing products and serving markets that can deliver long-term sustainable revenues at higher than average margins.
The strategy to achieve this is to expand our Protection & Defence business, and to sustain and develop our strong Dairy operations.
Protection & Defence
We have a world leading range of military respirators, developed over a number of years and funded partially by our customers, where we own the intellectual property. Our strategy is to build on this strong position in the military market, initially through our long-term contract to supply the
We are simultaneously targeting homeland security markets with non-military versions of these products. Our SCBA products have the potential for greater integration with our other respiratory protection products as has been demonstrated with the ST53 product launched during the year. We aim to increase our range of product offerings, widen our routes to market and aggressively pursue further product approvals and certifications in new markets. In addition, successfully integrating our respiratory products with the other CBRN protection products a war fighter requires such as boots, gloves and suits, will allow us to provide a full suite of CBRN protection. These will primarily be through organic growth in the short term.
Dairy
Our aim is to maintain our market leading position in the
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