HISTORY | 1960 -1985 | 25 YEARS OF DRAMATIC CHANGE | PART 1 | PART 2 | PART 3 | PART 4 | PART 5 | PART 6

25 Years of Dramatic Change - Part 1

The next 25 years of Avon's history were to record dramatic changes in its fortunes.

J W & T Connolly was expanding rapidly and by 1961 it had moved into a new purpose built factory nearby. In a commendable display of organisation and commitment, machinery was dismantled at the old factory on Wednesday and was installed and running at the new facility by Sunday.

Also that year, the Duke of Edinburgh arrived by helicopter for a tour of the Melksham factory and a practical demonstration of inflatable boats on the River Avon, this was watched by hundreds of Melksham townspeople.

This era of seemingly unlimited promise continued as some 5,000 employees contributed their efforts to a product range which was now being exported to 125 overseas markets. Expansion was the keynote as market leadership was established for Avon components playing a vital part in many industries.


The Duke of Edinburgh talks to members of the Mixing facility on his visit to the Melksham factory
The Melksham plant alone was producing 1½ million tyres annually and wide acclaim was won by the development of a cling rubber tread compound for car and motorcycle tyres, which provided greatly improved wet road grip.

By acquiring the Normeir Tyre Company in 1963, Avon became involved with tyre distribution for the first time. This chain, strengthened by future acquisitions, was to form the basis of the Motorway Tyres and Accessories Company.

It was also in 1963 that the word "India" was dropped from the title which was shortened to Avon Rubber Co Ltd.

Further growth was achieved in 1964 with the acquisition of two companies. These were David Moseley and Sons Ltd of Manchester, manufacturers of industrial rubber and plastics products and their subsidiary, Capon Heaton, makers of rubber and plastics components and a highly specialised range of medical products. A new factory for the manufacture of inflatable craft was also set up at Dafen, near Llanelli, where production of these items transferred from the Abbey Mills factory at Bradford on Avon.

The Great Fire of 1966
On 15 August 1966, the Great Fire at Melksham destroyed the Finished Goods store, in which it raged for many hours and threatened to engulf the whole factory. It was an event which evoked a remarkable spirit of teamwork. Factory and office workers joined forces with the works and county fire brigades. Chains of employees passed tyres from hand to hand ahead of streams of molten rubber. The company lost 25 per cent of all its new stocks, plus all moulded rubber products awaiting despatch. The biggest fire in Wiltshire's history cost more than £1 million but as a result of remarkable ingenuity and co-operation less than two production shifts were lost.

Thankfully, the fire was well away from the new computer room which had just been built to house Avon's new ICT1903 computer. It was commissioned to produce invoices and statements and monitor production to automatically replenish stocks at all the depots. The equipment was so sensitive that the floor could be adjusted to ensure that it remained perfectly level. The computer room was also equipped with its own power supply and air conditioning to create a humidity and temperature controlled, dust free environment.

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 © 2007 Avon Rubber p.l.c.