HISTORY | 1985 -1997 | A TIME OF EXPANSION | PART 1 | PART 2 | PART 3

A Time of Expansion - Part 2


This was followed later in the year by another joint venture, this time in the UK. Clevite Elastomers Inc, the USA's largest manufacturer of suspension mountings for the heavy truck market, teamed up with Avon's vibration management and suspension mounting division to create Avon-Clevite Limited. A new 100,000 square foot factory was custom built to house the new company in Chippenham, Wiltshire, UK and opened by His Royal Highness the Duke of Kent. In 1996, the company became wholly owned by Avon and changed its name to Avon Vibration Management Systems Ltd.

Also in 1992, Avon Automotive opened its second factory in Trowbridge which manufactures windscreen wiper blades. Previously the work had been carried out at Kingston Mills in nearby Bradford on Avon, but the success of the business, which at the time employed 50 people, merited a new purpose-designed facility.
In November of the following year, the new specialist rubber mixing area was opened at the Melksham site. Its predecessor was formerly housed in the old Kingston Mills factory in Bradford on Avon, which was closed earlier in the year as part of the wide ranging restructuring of Avon's Wiltshire operations which had been ongoing since the end of 1991.

At the end of 1993, it was announced that the formal ties between Avon Tyres Limited and SP Tyres were to be severed. Avon bought back SPs 20% share in Avon Tyres and SP purchased the remaining share in Motorway Tyres and Accessories Ltd.

In January 1994, Avon-S&H, which manufactured and assembled components for the automotive air conditioning systems decided to close its Melksham based facility and move production to Williamstown, South Wales. This move provided space for Avon Tyres to extend truck radial tyre production.

A month later, Avon Inflatables Ltd disposed of its fibre moulding operation, Avon (Cowes) Ltd, to Island Plastics. Island Plastics were to continue manufacturing hulls for Avon Inflatables, but the sale would allow Avon to benefit from Island Plastics' considerable technical expertise as well as being able to concentrate on the manufacture of inflatable tubes.

At the same time, the Aerosol Products Group established a manufacturing unit in Illinois, North America. Avon had already supplied aerosol gaskets to the US market for over 20 years, but the opening of the new plant would mean they could provide a better, faster and more cost effective service to their US customers.

Another Avon group keen to expand its US market was Avon Inflatables and in February 1994, the marketing and distribution of Avon inflatable craft in the US was undertaken by Avon Seagull Marine, California, a wholly owned subsidiary of Avon Inflatables.
In April 1994, Avon Spencer Moulton in France formed a strategic alliance with Japan's Fukuyama Rubber Company to become Fukuyama's sole manufacturer and licensee of rubber crawler track in Europe. This agreement has gone from strength to strength and has allowed Avon Spencer Moulton to expand its market supplying such blue-chip customers at Bobcat, JCB and Neuson.

In June 1994, the Avon board decided that it would concentrate fully on its three core activities of automotive components, technical products and tyres. To this end, Avon Inflatables Limited was sold to a new company, Avon Marine Limited. As a result of the sale, it was agreed that Avon Inflatables would still have the right to use the Avon name and trademark and to purchase high specification rubberised fabrics from Avon Tyres Ltd.

Bobcat equipped with Avon crawler track

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